PENGARUH PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK MARTABAK BANGKA NASYWA DI KOTA PADANGSIDIMPUAN

Abstract

This study aims to determine: 1) What is the description of the promotion of Bangka Nasywa martabak products in the city of Padangsidimpuan. 2) What is the description of the decision to purchase Bangka Nasywa martabak products in the city of Padangsidimpuan. 3) Is there a significant effect between promotions on purchasing decisions for Bangka Nasywa martabak products in the city of Padangsidimpuan. The time of the study was carried out for 4 months starting from February to May 2021. The research method used was a descriptive method. The population in this study are all consumers who buy martabak products from Bangka Nasywa. The sample collection technique used is incidental sampling, totaling 30 consumers. The data collection technique was obtained by using a questionnaire. The data analysis technique used descriptive analysis and infrential statistical analysis. Based on the calculations obtained from the results of data processing using the help of SPSS PERSI 25. The results of the promotion variable (variable X) were obtained by index tcount (3.761>1.697) with a significant value (0.001<0.05), it can be concluded that the hypothesis Ha is accepted and HO is rejected. . This means that there is a significant influence between promotions on purchasing decisions for Bangka Nasywa martabak products in the city of Padangsidimpuan.

Keywords: promotion, purchase decision.