PENGARUH INOVASI KEWIRAUSAHAAN TERHADAP KEPUTUSAN PEMBELIAN KERIPIK SAMBAL KUBE SATAHI DESA BATANG ONANG BARU KECAMATAN BATANG ONANG

Abstract

This study aims to determine whether there is a significant influence between Entrepreneurial Innovation on the Purchase Decision of Sambal Kube Satahi Chips, Batang Onang Baru Village, Batang Onang District. This research was conducted using descriptive method. The population in this study were members of the business group and all customers who bought the product of Kube Satahi chili chips, Batang Onang Baru Village, Batang Onang District by using incidental sampling technique.So the sample in this study as many as 30 people. The research instrument uses a questionnaire as a measuring tool for the X variable and Y variable. Based on the results of research on the Influence of Entrepreneurial Innovation, the average value (Mean) of 3.38 is in the "Very Good" category.While the Purchase Decision obtained an average value (Mean) of 52.5 in the "Less" category.In order to know whether the hypothesis upheld in this study was accepted or rejected, an inferential statistical analysis was carried out using the "t-test" test formula.Based on the results of the calculations, the t_count value is 3.30. While the value of t_table at 95% confidence level or 5% error rate with degrees of freedom (dk) = N – 2 = 30 – 2 = 28 is 1.701.Based on the results of the above calculations, it can be concluded that t_count is greater than t_table (3.30 < 1.701).This means that the alternative hypothesis in this study can be accepted or approved for truth.This means that there is a significant influence between Entrepreneurial Innovation on the Purchase Decision of Sambal Kube Satahi Chips, Batang Onang Baru Village, Batang Onang District. 

Keywords: Effect, Collaborative Learning Model, Management Concepts